The Curran and Seaton theory suggests that Newspapers should reflect the interests of an audience otherwise they will go out of business by losing readers. The press can also be used as propaganda too influence the audience.
Red top Newspapers such as The Sun, The Times and The Sun on Sunday are all owned by Rupert Murdoch's news corporation who posses the highest circulation of Newspapers in the UK. With the three major Newspapers leading the coverage in the UK its inevitable that the audience will start to consider more right winged and conservative views. This could also later impact the political views of readers amongst the UK as Newspapers will attempt to influence how the public vote in elections, with certain newspapers openly backing targeted political parties.
-The Daily Mirror, The Sunday Mirror and The People are owned by Trinity Mirror.(own 13% of readership)
- The Guardian and The Observer are owned by Scott Trust Limited.(owns 7%)
- The Mail/ Mail on Sunday is owned by Lord Rothermere (owns 27%).
Newspaper groups and their titles
| Newspaper groups | Titles owned | Daily market share in 2017 (2005) |
| News International (Rupert Murdoch) | Sun, Times, Sunday Times, Sun on Sunday (News of the World) | 34% (34%) |
| Daily Mail and General Trust | Mail, Mail on Sunday | 24% (21%) |
| Northern & Shell (Richard Desmond) | Express, Express on Sunday, Star | 14% (16%) |
| Trinity Mirror plc | Mirror, Sunday Mirror, Sunday People, Daily Record | 11% (15%) |
| Telegraph Group (Barclay brothers) | Daily Telegraph, Sunday Telegraph, (The Business) | 8% (8%) |
| Guardian Media Group (Scott Trust) | Guardian, Observer | 3% (6%) |
| Nikkei (bought from Pearson) | Financial Times |
1%
(1%) |
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