The Steve Neale genre is a process by which generic codes and conventions are shared by producers and audiences through repetition in media products. An example of this could be across different types of newspapers  such as broadsheets and tabloids which are two different types of newspaper, but share the generic codes and conventions which makes it recognisable as a newspaper. A masthead would be used across both forms of newspaper and to the audience this feature makes it recognisable. This would be the same for feature such as images, headlines and captions which are all common terms used in a newspaper .
Another example across a different form of media would be in films. In films there are certain conventions that fit into almost every genre. These are things such as the film title that appears at the start of a film or the credits that are played at the ending of every film.The repetition of these codes and conventions make it easy for audiences to establish what the form of media is.

Steve Neal: genre theory

Steve Neale : Genre Theory

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to see how The Guardian has evolved over time.

Media Ownership In The UK National Newspapers Market

The Curran and Seaton theory suggests that Newspapers should reflect the interests of an audience otherwise they will go out of business by losing readers. The press can also be used as propaganda too influence the audience.
Red top Newspapers such as The Sun, The Times and The Sun on Sunday are all owned by Rupert Murdoch's news corporation who posses the highest circulation of Newspapers in the UK. With the three major Newspapers leading the coverage in the UK its inevitable that the audience will start to consider more right winged and conservative views. This could also later impact the political views of readers amongst the UK as Newspapers will attempt to influence how the public vote in elections, with certain newspapers openly backing targeted political parties.
-The Daily Mirror, The Sunday Mirror and The People are owned by Trinity Mirror.(own 13% of readership)
- The Guardian and The Observer are owned by Scott Trust Limited.(owns 7%)
- The Mail/ Mail on Sunday is owned by Lord Rothermere  (owns 27%).

Newspaper groups and their titles

Newspaper groups	Titles owned	Daily market share in 2017 (2005)
News International (Rupert Murdoch)	Sun, Times, Sunday Times, Sun on Sunday (News of the World)	34% (34%)
Daily Mail and General Trust	Mail, Mail on Sunday	24% (21%)
Northern & Shell (Richard Desmond)	Express, Express on Sunday, Star	14% (16%)
Trinity Mirror plc	Mirror, Sunday Mirror, Sunday People, Daily Record	11% (15%)
Telegraph Group (Barclay brothers)	Daily Telegraph, Sunday Telegraph, (The Business)	8% (8%)
Guardian Media Group (Scott Trust)	Guardian, Observer	3% (6%)
Nikkei (bought from Pearson)	Financial Times	1% (1%)

essay

Online newspapers have had a significant rise in attraction over the past few years as they have become easier to access for the majority of people.

One of the main advantages of online newspapers is that they can constantly be updated in relation to the news throughout the day. For example, a physical copy of a newspaper is written and edited in the early hours of the morning and is made with ink printed on to the recycled matter and wood pulp which cannot be edited after release. This could result in the majority of people having to wait for details that could be major headlines until the next day’s issue.

Alternatively, a reason as to why print newspapers could have an advantage over online sources of news is that in order to view the online versions resources such as WI-FI and a device is needed. This may not be as easily accessible to some people is they come with large price tags.

Another reason as to why I believe that online newspapers have a competitive edge over print newspapers is because of the electronic advantages that can be offered through it, such as faster access to the news across the globe as soon as it occurs. The ease of access also helps as the reasons to go out of your way and purchase a physical copy from a news- agents has faded with the pace of electronic development. As well as this, the more frequent use of images and videos appeals to the modern day person more than a few select images on a piece of paper, furthermore the quality of the image could also be accounted with a more pleasurable and effortless experience in viewing online.

Another advantage could be that online newspapers have the ability to engage younger readers through the brighter and faster paced format. This could help to bring awareness of the everyday news to future generations and the youth of today. Consequently, over time having an interest in the news will be a formality for the youth of today.

Overall I believe that online newspapers have the competitive edge over print newspapers as they attract more viewers through a faster and refreshing composition. I believe this will progress to the only source of news in the future as technology continues to develop and progress positively.

News and Online Media 1

News and Online Media 1