key terminology

Advertising revenue : The amount of money they receive from selling copies of the big issue.

article: A piece of writing included with others in a newspaper/ magazine.

audience appeals:Attractiveness to a target group of viewers,listeners or readers.

 cost: a specified sum of money given before an item can be acquired.cultural and political awareness:

culture

David v goliath : A small v Big

editor in chief: A publication's editorial leader who has final responsibility for it's operations and policies.

editorial content: Content that is not advertising based.It's the reason a customer came to your website or subscribed.

Editorial opinion: 

emotional fulfilment: Is a need,a craving that when fulfilled leaves you with a feeling of happiness and contentment, but when unfulfilled leaves you with a vague feeling of frustration.

front cover:The front part of the cover of a book or magazine.

Guest columnist: A  topic of the authors choosing. Typically selected due to their issue.

hybrid genre: Is a genre in fiction that blends themes and elements from two or more different genres.

ideological beliefs: A set of opinions or beliefs of a group or an individual.

ideology: a system of ideas and ideals, especially one which forms the basis of economic or political theory and policy.

independent publication: Is a British daily newspaper founded in London. 

institutional factors

Institutional factors relate to structures in society. These include rules, norms, and routines that guide behaviour.

intertextuality: Intertextuality refers to the process of creating references to any kind of media text via another media text.

interviews An interview is a conversation where questions are asked and answers are given.: 

John Bird and Gordon Roddick

key appeals:

language: The way in which media text is conveyed to the audience.

language codes: A language code is a code that assigns letters or numbers as identifiers or classifiers for languages.

low production values: Production values are the lighting, sound, scenery and props used to improve a film or play.

magazine sales: The number of magazines sold in a certain time period.

modes of address: The way I which relations between addresser and addressee are constructed in a text.

News : Newly received information especially about recent events.

Not for profit: A non-profit organization, also known as a non-business entity, is dedicated to furthering a particular social cause or advocating for a shared point of view.

Passing trade: A non-profit organization, also known as a non-business entity, is dedicated to furthering a particular social cause or advocating for a shared point of view.

Primary target audience: The segment of a marketplace a business believes will give it the best chance to sell.

Public service: Public service is a service which is provided by government to people living within its jurisdiction

Published: An issue of a book, journal or piece of music for public sale.

Rouge traders: trader who engages in speculative trading without authorization

Socially aware news: News from a point of view from a socialist.

Start-up cost: New costs associated with setting up a business.

Target Audience : A particular group at which a product such as a film or advertisement is aimed.

The Big Issue foundation: The Big Issue Foundation is a registered charity in England working with vendors of The Big Issue

The Big Issue: The Big Issue is a street newspaper founded by John Bird and Gordon Roddick in September 1991

Vendors: A person or company offering something for sale, especially a trader in the street.

Weekly circulation: The average number of copies of a newspaper or magazine that are usually sold each day, week or month.

shelter advertisement

-The use of three extreme close-ups with expressions of fear help to create sympathy for the audience.
-The colour red signifies danger especially through the use of it in the words used as a heading for each of the images. The copy "But where will we live?" could be types of common questions that are posed as an effect of homelessness.
- The visual narrative of the women leads the viewer to believe that she's of middle age and maybe she has children who will now suffer from a result of homelessness. This could also be supported by the fact that the question says 'we' instead of I which reassures the audience that she has a family and therefore plays a significant part in persuading people to donate.
- "I can't face it" infers that homelessness is consuming their lives. The copy in this image can make the audience relate as losing your home is a large fear which is quite common. The statement "We can help" reassures the audience that Shelter is the right charity for a wide range of cases.

shelter: initial research

Shelter Charity:

Shelter is a trusted charity that aims to end homelessness and bad housing in England and Scotland. It offers advice and information to people in need and fights for better investment in housing and for laws and policies to improve the lives of homeless and badly housed people.
Shelter was first started on 1 December 1966 and is a non profitable charity based in London.

 

old spice: initial research

Old spice

The first Old Spice® product, called Early American Old Spice for women, was introduced in 1937, closely followed by Old Spice for men in 1938. The Old Spice products were manufactured by the Shulton Company that was founded in 1934 by William Lightfoot Schultz.
The original ships used on the packaging were the Grand Turk and the Friendship. Other ships used on Old Spice packaging include the Wesley, Salem, Birmingham and Hamilton.
Procter & Gamble purchased the Old Spice fragrances, Skin Care and Antiperspirant and Deodorant products from the Shulton Company in June 1990.
Since purchasing the Old Spice line, we have continued to provide many of the original Old Spice products as well as introducing several new products that have enhanced the Old Spice line.

Promising women he was "the man your man could smell like", the towel clad hunk fronted what would go on to be hailed as one of the most popular viral campaigns.
The campaign was so different from much of the work that was released at the time and helped convince other mainstream advertisers that they needed to push the boundaries if they were going to connect with a younger generation of consumer who had become a custom to the effects of traditional marketing.As time went on, they introduced a men's products. This soon boomed in the market being more popular than the original products, aimed at women. Therefore, Old Spice changed their strategies, because more products were successfully being sold successfully.
The way in which Old spice is being advertised and promoted as has changed significantly, from starting as a product commonly used by older generations such as men aged 30 up to then change its target audience to interest women. This marketing strategy was used in order to interest women into buying the brand for their husband because they were the ones who typically went and bought cleaning and household products.
The new modern day idea and representation of Old spice are seen as being targeted at younger generations to attract the overall demographic that would use aftershave.This is done by using celebrity figures such as Isaiah Amir Mustafa who is an American actor and former NFL player  to add a sense of humour over seriousness to their brand.