-The use of three extreme close-ups with expressions of fear help to create sympathy for the audience.
-The colour red signifies danger especially through the use of it in the words used as a heading for each of the images. The copy "But where will we live?" could be types of common questions that are posed as an effect of homelessness.
- The visual narrative of the women leads the viewer to believe that she's of middle age and maybe she has children who will now suffer from a result of homelessness. This could also be supported by the fact that the question says 'we' instead of I which reassures the audience that she has a family and therefore plays a significant part in persuading people to donate.
- "I can't face it" infers that homelessness is consuming their lives. The copy in this image can make the audience relate as losing your home is a large fear which is quite common. The statement "We can help" reassures the audience that Shelter is the right charity for a wide range of cases.
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